Listen up retards. Do you happen to feel regret because you always think “ohhh if I yoloed my savings on TSLA/AMD/NVDA 🚀 leaps years ago I could be rich by now!!!”
Well if you didn't know already, it doesn’t really matter what happened in the past. Hindsight will always be 20/20. You shouldn’t be harsh on yourself on your past self that your past self wasn’t retarded enough to yolo their savings into AMD/TSLA/.... Your past self doesn’t have the same knowledge that your current self has. It’s fine. If you judged those stocks with the best DD you could do at the time and didn’t think they were worth it, then you did a good job.
If you always think about what you could/should have done in the past, then you don't have the right attitude to play the stock market casino imho.
The single most important thing is to be able to look ahead. There are always plenty of opportunities around. There are thousands of rockets that are still on earth right now. Some may depart this year, others will stay a little longer on earth. The true strength lies in being able to identify those rockets with the knowledge you have right now. And if you still miss most rockets that will take-off this year that's fine, maybe you'll learn, get better and you'll do better next year.
Now, what if I told you there’s a big rocket that’s parked right right here on earth and it has decent chance for take-off this year? Maybe it won't quite reach the moon this year yet, but hey leaving the exosphere should already be a cool milestone.
It has rock-solid fundamentals and will see lots of growth in the following years/decade.
It’s a company that has the fundamental technology to power all the computer vision tech, which is bound to boom this decade.
The company we’re talking about is of course Sony, and it is extremely undervalued right now.
Its P/E is only 14. They have a P/S of 1.65, a PEG of 0.92 (< 2 is already somewhat exceptional for a company/conglomerate of Sony’s size, under 1 is a steal)
Much lower than all of its same-sector peers. This indicates significant undervaluation.
Next up Sony has a P/CF 13.2, ROE of 20% (S&P 500 average is 14% which would already be considered pretty good. 20% ROE is excellent), PEGY of 0.89, P/B of 2.65 and finally Sony has $41.6B in cash on hand. This makes Sony one of the cheapest tech/entertainment/EV/semiconductor growth stocks you will find on the market.
(ROE of 20% + PEGY of 0.89 + PEG of 0.92 means this company is a growth stock based on the numbers alone, but we’ll dig into the actual company and overall outlook in a moment)
I challenge all retards to find a company with similar benchmarks in one of the mentioned sectors, seriously.
Quite frankly doing this DD honestly blew my mind. I kept looking everywhere for reasons why the company could be so undervalued and why they may struggle in the future. Very important to look at all the challenges the company faces to make sure I’m not just doing confirmation bias DD. But all I could find was the opposite. After several weeks and months of working on this DD, I can only conclude that it is overall a very solid company for a bargain price. The new CEO is taking the company in a great direction imho and I'm begin to think he could be Sony's Satya Nadella.
So if you want some easy tendies, maybe consider $SNE while it is still cheap, I’d say.
For the autists out there who care about analyst ratings, SONY ($SNE) currently has 18 BUY ratings, 2 OVERWEIGHT, 4 HOLD and 0 SELL. (= analyst consensus is a STRONG BUY). Very little analysts cover this stock compared to other entertainment/tech companies, so this adds to my assertion that the stock is very much under the radar. Which means you have time to get in before it gets noticed by the larger investing world and before it starts to get a more fair valuation (P/E of around 30 would be more fair for this company I think, but still cheaper than many same sector peers). But, anyway the few analysts who do happen to cover this company are basically all saying it’s an instant-buy at its current price.
Most boomer investors still think big Japanese tech companies are dinosaurs that have long been surpassed by China, South Korea and Apple etc ages ago. Young boomers may think Sony = PlayStation and that it's it. But the truth is that PlayStation, while very important (about 24% of Sony's total revenue last year), is a part of a larger story.
Lots of investors in general associate Sony with the passé Japanese electronics companies from the 80’s and the 90’s. Just like a lot people may think BlackBerry is a struggling phone company.
While Sony may not be the powerhouse in consumer electronics it was in the 80’s and the 90’s, in a lot of ways they are more relevant than ever before. Despite being a well-known brand and being known as the company behind PlayStation, for some reason its stock still seems to be under the radar among both retail and institutional investors. And boy, are they mind-blowingly undervalued. Even if a big part of its business would collapse tomorrow, they would still be slightly undervalued. And I am about to tell you why.
(& btw compared to Japanese tech/entertainment stocks $SNE is still super cheap (Canon, Nikon, Toshiba, Sharp, Panasonic, Square Enix, Capcom, Nintendo, Fujitsu all have P/E ratios ranging from 18 to 77 and none of them have the combination of global clout, fundamentals & growth prospects that Sony has))
2021 Sony as a corparation is not the fucking Sony from 2005-2015’s, just like BlackBerry in 2021 is not the fucking Blackberry from 2012. Just like Garmin in 2021 is not Garmin from 2011. Just like AMD in 2021 is not AMD from 2012.
No, in 2021, Sony is the global leader in imaging technology and people do not fucking realize it. Sony has 50% marketshare in the CMOS image sensor market. There’s a very good chance the smartphone in your pocket has Sony image sensors (unless it’s a Samsung phone). Sony image sensors are powering a big part of today's vision/camera technology. And they will power even more of tomorrow's computer vision tech.
In 2021, Sony is a behemoth in video games, music, anime, movies and TV show production. Sony is present in every segment of entertainment. Sony’s entertainment branches have been doing great business over the past 5 years, especially music and PlayStation. Additionally, Sony Pictures has completely turned around.
In 2021, Sony is the world’s biggest music publisher (and second biggest music company overall). Music streaming has been a boon for Sony Music and will continue to be.
In 2021, Sony is among the biggest mobile gaming companies in the world (yes, you read that right). And it’s mainly thanks to one game (Fate/Grand Order) that nets them over $1B revenue each year. One of the biggest mobile gaming companies + arguably biggest gaming brand in the world (PlayStation).
In 2021, Sony is an EV company. They surprised the world when they revealed their “Vision-S” at CES 2020. At the reception was fantastic. It is seriously one of the best looking EV’s. They already sell sensors to Toyota. Sony will most like sell the Vision-S's tech to other car manufacturers (sensors for driving assistence / autonomous driving, LiDAR tech, infotainment system).

40 sensors in the Sony Vision-S
Considering the overwhelmingly good reception of the Vision-S so far, I suspect the Vision-S could be another catalyst that will put Sony as a company on the radar of investors and consumers.
We've seen insane investment hype for anything even remotely related to EV over the past year. We've seen a company that barely had a few EV design concepts (oh wait, they had a gravity-powered truck though) even get a $30B market cap at some point lmao.
But somehow a profitable company ($SNE) that has an EV that you can actually drive, doesn't even have a fair valuation?
In 2020’s Sony’s brand value is at their highest point since 12 years. In 2021, it is projected to be a its highest point since 2001 assuming same growth as average yearly growth from 2015 to 2020. Keep in mind brand valuation is a bit bullshitty as there’s no standardization to compare brands from different sectors, let alone non-consumer-facing brands with consumer-facing brands. But one thing we can note is that Sony both as B2C brand and as a B2B company is on a big upwards trend.
https://interbrand.com/best-global-brands/sony/
https://careers.uw.edu/blog/2020/03/17/these-are-the-10-biggest-video-game-companies-in-north-america-shared-article-from-zippia/
In 2021, Sony is an entertainment behemoth. They have grown their entertainment branches by a huge amount over the past 5 to 10 years (they made some big acquisitions in the music space especially and they’re now also all-in in anime). I don’t think people realize how big Sony is as an entertainment company. I dug up the numbers and as of Q3 2020, PlayStation is the second biggest video game company in the world (Tencent is #1) in revenue (I suspect Sony might dethrone Tencent after Sony’s FY Q3 2020 is released). But Sony already comes very close to Tencent especially if you add Fate/Grand Order (which is under Sony Music and not under PlayStation) under PlayStation.
There’s no single other company that has this unique combination of a dominant/important position in all entertainment segments. (video games + music + movies + TV series + anime + TV networks). I guess Tencent maybe?
In 2021, Sony has amazing momentum in the camera space. If you’re familiar with the enthusiast photography space, you should know this. Basically, the market is slowly shifting from SLR to mirrorless cameras. This is because mirrorless cameras tend to smallelighter, have faster AF, better low light performance, better battery life and better video performance. Sony is the company that has been specializing in the development for mirrorless cameras for over a decade while Canon’s bread and butter has always been SLR cameras. Sony is in the lead when it comes to mirrorless cameras and that’s where the market is shifting towards. Because the advantages of mirrorless have become more and more apparent and Sony’s cameras have become technically superior, Sony has gained quite a bit of market share over Canon and Nikon in the last few years. In 2019, Sony overtook Nikon as the #2 camera manufacturer. Sony is in an upwards trend here. (they have the ambition to become the world’s #1 camera brand) Sony also has very good marketing for their cameras. (Sony has a lot of YouTubers / influencers / brand ambassadors for their cameras despite being a smaller brand than Canon)
(just search on YouTube and/or Google “switching to Sony from Canon” just to give you an idea that they do have amazing brand momentum in the camera space. You won’t get as many hits for the opposite)
A huge portion of Sony’s profit comes from image sensors in addition to music and video games. This is in addition to their highly profitable financial holdings division & their more moderately profitable electronics division.
Sony’s electronics division, unlike other Japanese brands, has shown great resilience against the very strong competition from China & South Korea. They have been able to maintain their position in the audio space and as of 2020 are still the global market leader in high-end TV’s (a position they have been holding for decades) and it seems they will continue to be able to maintain that.
But seriously this company is dirt-cheap compared to any of its peers in any segment and there’s various huge growth prospects for Sony:

CMOS image sensors & Sony’s overall imaging prowess will boom due to increased demand from automotive sector, security & surveillance industry, manufacturing industry, medical sector and finally from the aerospace & defence industry. On the longer term, image sensors will continue to boom due to increased demand for computer vision & AI + robotics. And for consumer electronics demand will remain very high obviously.
Sony is aiming for 60% market share in the CMOS image sensor market by 2026. Biggest threat here is Samsung here who have recently started to aggressively invest in image sensors and are challenging Sony. Sony has technological lead + higher production capacity (and Sony will soon open a new plant in Nagasaki), so Sony should be able to hold off Samsung.
The iPhone 12 Pro has 3 cameras + a lidar sensor. Apple now buys 3 image sensors (from Sony) + LiDAR sensor (from Sony) per iPhone 12 Pro they manufacture. Remember the iPhone X and iPhone XS? That one had “only” 2 rear cameras (with image sensos from Sony of course). Basically, Sony will be selling exponentially more image sensors as more smartphones get equipped with more and more cameras.
Now think about how many image sensors Sony can sell to Apple if the iPhone 13 will have 5 cameras + LiDAR sensor (I mean the number of cameras on smartphones certainly won’t decrease)
Gaming (PS5 hype, PSN game sales are booming, add-on content is booming, PS+ subscribers count is booming and finally PSNow & first-party games sales are trending upwards as well). Very consistent year-on-year profit & revenue growth here. They have a history of beating earnings expectations here. The number of PS+ subscribers went from 4M to 48M in just 6-7 years. Investors love to hype up recurring revenue and subscription services such as Disney+ and Netflix. Let’s apply the same logic to PS+? PS+ already has more subscribers than HBO Max in the USA.
PlayStation (video games in general) has not even scratched the fucking surface. Most people who play video games now are millennials and kids. Do you think those millennials will stop playing video games when they grow older? No, of course not. Boomers today also still watch movies and TV. Those millennials have kids and those kids are now also playing video games. The kids of those kids will also play video games etc. Basically the total addressable audience for video games will by HUGE by the end of the decade (and the decades after that) because video games will have penetrated all age ranges of the population. Gaming is the fastest growing segment of the whole entertainment business. By a large margin. PlayStation is obviously in a great position here as you can guess from the PS5 hype, but more importantly imho, the growth of PS+ subscribers (currently a bit under 50 million) and PSN users (>100 million MAU) over the past 5 years shows that PlayStation is primed to profit from the audience growth.
On top of that you have huge video game growth in the China where Sony & PlayStation is already much better established than Xbox (but still super small compared to mobile games and PC gaming in China). Within the console market, Xbox only competes with PlayStation in North America. In the rest of the world, PlayStation has an enormous lead over Xbox. Xbox is simply a lesser known and lesser desirable brand in the rest of the world
Anime streaming (basically they have a monopoly already + vertical integration, it might still be somewhat niche right now, but it will be big within 5 years. Acquiring Crunchyroll was a very good move)
Music streaming (no, they don’t have a music streaming service, but as music streaming grows, Sony Music also gets a piece of the growing pie through licensing/royalties, and they also still have a little 2.8% stake in Spotify)
Apple, Amazon, Netflix, AT&T and Disney are currently battling it out in the streaming wars. When there’s a war you have little chances of winning, you shouldn’t be the one waging the war. You should be the one selling the ammo. Basically Sony Pictures (tv shows + movies) is in that position. Sony Pictures can negotiate good prices for their content because Apple, Amazon, Netflix, AT&T are thirsty for content and they all want their own exclusive content. Sony Pictures does not need to prop up their own streaming service just like Sony Music doesn’t need their own music streaming service when they can just license out their content and turn a profit. There will always be demand for TV & movies content, so Sony Pictures is well positioned is as an independent content provider. And while Apple, Amazon, Netflix, AT&T and Disney are battling it out on the forefront, Sony is quietly building their anime empire in the background. Genius business move from Sony here, seriously. They now have anime production & distribution.
Netflix has 200M subscribers and they currently have a 250M market cap. Think about what Sony will have in 5 years? >30M Crunchyroll subscribers (assuming all anime will be consolidated into Crunhyroll) & >100M PS+ & PSNow subscribers? Anime and gaming is growing faster than movies and TV shows. (9% CAGR for anime, 12% CAGR for gaming vs. 5% CAGR for the whole movies & TV show entertainment segment which includes PVOD, SVOD, box office, TV etc etc). And gaming as a whole is MUCH bigger than SVOD streaming. Netflix gets 99% of their revenue & profit through subscriptions. For the whole Sony Group Corporation, their subscription services (games + anime) it’s currently only 4.5% of their total revenue. And somehow Sony currently has a meagre $128B market cap?
PlayStation alone is bigger than Netflix in terms of operating profit. PlayStation has a MUCH higher profit margin than Netflix. For Q3 2020 Netflix posted $790M operating profit and PlayStation posted $988M operating profit. Revenue was was $6.44B for Netflix vs. $4.77B for PlayStation. (and btw Sony’s mobile gaming revenue (~$1B / year) is under Sony Music, it is not even in those PlayStation numbers!!!)
Think about it. PlayStation alone posts bigger operating profit than Netflix (yes revenue is bit smaller, but it’s the operating profit that matters most). And gaming is growing faster than movies. And PlayStation is about 24% of Sony’s total revenue. And yet Netflix has a market cap that is equal to the double of Sony's market cap? Basically If you apply Netflix’ valuation to PlayStation then PlayStation alone should have a bigger market cap than Netflix' market cap.

PS+ growth and software digital ratio growth

Sony Vision-S & autonomous driving tech (selling sensors + infotainment system to other car manufacturers). Sony surprised everyone when they revealed their Sony Vision-S electric vehicle last year at CES 2020 (in-house design and made in cooperation with Magna Steyr). And it’s currently being tested on public roads. Over the past year we have seen absurdly big investment hype into anything even remotely related to EV’s (including a few questionable companies). We’ve even seen an EV company with a gravity-powered truck get a $30B market cap in June last year. Meanwhile Sony, out of nowhere, revealed what is arguably (subjectively) one of the best looking EV’s. It got very positive reception at CES 2020. An EV that you can actually drive. But somehow their stock is still dirt-cheap based on their current fundamentals alone? Yet some companies that had pretty much nothing but some EV design concepts got insane valuations purely due to hype?
LTE chips for IoT & Industry 4.0 (Altair Semiconductors)
Cross-media IP (The Last of Us show on HBO, Uncharted movie etc). Huge unrealized potential synergy here (it’s about to change). We have seen that it can turn out super well when you look at The Witcher, Sonic the Hedgehog and Detective Pikachu. When The Witcher released on Netflix, sales of The Witcher 3 significantly increased again. Imagine the same thing, but with Sony IP’s. Sony Pictures is currently working on 7 video game IP based TV shows and 3 movies. We know The Last of Us tv series is currently in production for HBO. And then the Uncharted is currently in post-production and scheduled to be released in July this year currently. If Uncharted turns out to be successful, it will mark a big, new milestone for Sony as an entertainment company imho.
Aniplex (Sony Music Entertainment Japan subsidiary for anime production, distribution & mobile games) had a fantastic year in 2020. (more on this later) There is a lot of room for mobile games growth with Aniplex. Thanks to Aniplex, Sony might beat their earnings forecast.
Drones. DJI just got put on Entity List in USA and Sony started developing drones for prosumer / professional a few years ago. Big opportunity for Sony here to take a bit from DJI’s dominance. It only makes sense for Sony to enter the drone market targeting the professional & prosumer video market, considering Sony’s established position in the professional audio/video/photography space
Currently Sony also has several ventures & investments in AI & robotics
Over the past decade, Sony has also carefully expanded into medical equipment tech & biotechnology. Worth noting that Sony also has an important 33% stake in M3 inc (a medical services through-the-internet company with a market cap of $65.5B) (= just their stake in M3 Inc is worth $22B alone, remember Sony, with their large, diversified revenue streams & assets only has a market cap of $128B?)
Sony Pictures has a great upcoming movie slate (MCU Spider-Man, Uncharted, Ghostbusters: Afterlife, Venom 2, Morbius, Spider-Verse sequel, Hotel Transylvania 4, Peter Rabbit 2, Vivo, The Nightingale). They will profit from the theatre reopening and covid recovery. They may even become more favourable among movie theatre chains because they won’t release their movies on the same day on streaming services like Warner (and yeah movie theatres are here to stay, at least for a while imho)
All the above comes on top of established, mature markets (Financial Holdings & Electronic Products)
Oh yeah, btw though TV’s are a cyclical and mature market and are not that important for Sony Group Corporation’s bottomline*, Sony TV’s will continue to do well for the following successive years: o 2020: continued pandemic boost

2020-2021: PS5 / Xbox Series X/S
2021 Summer Olympics (tv sales ALWAYS spike during the olympics) (& the effect is more pronounced for high-end TV’s, = good for Sony because Sony’s market share is concentrated in the high-end range (they are market leader in the high-end range)
2022 FIFA world cup (exact same thing as for the olympics)
You could say it’s already priced in, but the stock is already ridiculously undervalued so idk…

You would think this company somehow has a bad outlook, but that could not be further from the true, let me explain and go over some of the different divisions and explain why they will moon:
Sony Entertainment
While Netflix, Disney, AT&T, Amazon, and Apple are waging the great streaming war, Sony has been quietly building its anime streaming empire over the past years.

Sony recently acquired Crunchyroll for $1.175B (it is a great deal for Sony imho and will immediately be more valuable under Sony. Considering the growing appetite for anime I honestly do not even understand why AT&T sold it, they could have integrated it with their other streaming service (HBO Max) but ok)
With Crunchyroll Sony now has the following anime empire:
Aniplex (anime production & distribution, subsidiary of Sony Music Entertainment Japan) F
Funimation
Manga Entertainment UK (production, licensing, and distribution, UK)
Wakanam (licensing and distribution in Europe)
AnimeLab (licensing and distribution in Australia & New Zealand)
Crunchyroll (3 million paying subcribers, 90 million registered users and 50 million social media followers)

* Why anime matters:

Anime growth
“The global size is expected to reach USD 36.26 billion by 2025, registering a CAGR of 8.8% over the forecast period, according to a study conducted by Grand View Research, Inc. Growing popularity and sales of Japanese anime content across the globe apart from Japan is driving the growth”
(tl;dr anime 🚀🚀🚀🚀🚀, Sony is all in on anime and they have pretty much no competition)
Anime is the fastest growing subsegment of movies/video entertainment worldwide.

Sony also has a partnership with Bilibili for anime distribution in China:

https://www.chinadaily.com.cn/a/201903/26/WS5c990d93a3104842260b2737.html

Bilibili already partnered with Sony Music Entertainment Japan to bring Aniplex’s hugely successful Aniplex’s Fate/Grand Order mobile game in China.
Sony acquired a 5% stake in Bilibili for $400M in March 2020 (that 5% stake is now already worth $2.33B at Bilibili’s current share price ($BILI) and imho $BILI still has lots of upside potential considering it is the de facto video creation/sharing/viewing à la YouTube/Twitch for GenZ in China)

https://ir.bilibili.com/news-releases/news-release-details/bilibili-announces-equity-investment-sony

Sony Music Entertainment Japan
Aniplex

Sony Music (mobile games) generated $400M revenue from its mobile games in Q2 FY2020, published through Aniplex (Sony Music Entertainment Japan, “SMEJ”) subsidiary
They are the publisher of Fate/Grand Order, one of the most profitable mobile video games of the past 5 years (has generated $4B in revenue (!!) by the end of 2019 and is still as popular as ever). Fate/Grand order is the 7th most profitable mobile game in revenue worldwide as of 2020 (!)

Fate/Grand Order #9 game by revenue last year as of Q3 2020

Aniplex launched Disney: Twisted Wonderland in March this year. In Q3, it was the #10 most downloaded mobile game in Japan. (Aniplex now has two top ten games in Japan)
Fate/Grand Order was the #2 most tweeted game in 2020 and #3 was Disney: Twisted Wonderland. You can see that Aniplex has two hugely successful mobile games. (we are talking close to $1B of revenue a year here). It is the #2 game in Japan by total revenue from Q1 2016 to Q3 2020 and the #9 game in worldwide revenue from Q1 2020 to Q3 2020.

Aniplex has two very popular mobile games

SMEJ earns about > $1B from mobile games in revenue from mobile games and there is still a lot of future growth potential here considering Japan’s mobile game market grew a whopping 32% yoy from Q3 2019 to Q3 2020.
Aniplex recently co-distrubuted the movie Demon Slayer: Mugen Train in Japan in October 2020. It became the highest grossing film of all time in Japan with a total gross box office revenue of $380M. In the middle of a pandemic. It still needs to release in South Korea, China and USA where it will most likely do great as well.

Sony Interactive Entertainment (SIE) (Game & Netwerk Services business unit):

We all know 2020 was a huge year for video games with the stay-at-home pandemic boost. The whole video game sector brought in $180B of revenue in 2020, a whopping 20% increase yoy.
But 2020 will not be just a one-off temporary exceptional year for video games. The video game market has a CAGR of 13% which means it will be worth $291B in 2027. Video games is by far the segment with the highest growth rate in the whole entertainment industry.

US video game market growth (worldwide growth has a 13% CAGR)

PlayStation revenue and operating profit growth

PlayStation obviously has a huge piece of this pie and over the past years has seen consistent yoy revenue and profit growth. Think about it, for every FIFA/Call of Duty/Assassin’s Creed sold on PS4/PS5, Sony gets a 30% cut. There have been sold a billion PS4 games so far.
5 years ago 20 to 30% of PS4 games were purchased digitally. Flashforward to 2020 and it’s 60-75% and the digital ratio looks set to still increase a bit. This means higher profit margin for game publishers and for Sony at the expense of retailers
SIE has seen huge success in its first-party games over the past 5 years. Spider-Man, God of War, Horizon: Zero Dawn, The Last of Us Part 2, Uncharted 4, Ghost of Tsushima, Days Gone, Ratchet & Clank have all been huge successes. This is really big and represents a big change compared to the previous generations where Sony never really hit it big as a games publisher even though most of their games were considered quality games.
SIE is now not only a powerful platform holdeprovider, but also a very successful games publisher with popular IP’s (Uncharted, God of War, The Last of Us, Horizon, Ghost of Tsushima, Ratchet & Clank). This is an enormous asset, because firstly it increases the chances of success for cross-media opportunities (Sony Pictures can make TV shows and movies out of it to expand the popularity of those IP’s even more). And secondly, it is an obvious selling point for PS5. The more popular and bigger their exclusive content, the more they can draw people to their platform/service. This should increases PS5 total marketshare over its competitor.
The hype for God of War: Ragnarok will be absolutely through the roof. Hype for Horizon: Forbidden West is also very good already (10 million yt views, 273K likes which is very good). Gran Turismo 7 and Ratchet & Clank will also do very well in 2021. (I suspect that GoW oand Horizon might be delayed to 2022)
PS5 reception has been extremely good. Demand is through the roof as well all know. The only problem is that they cannot quite capitalize on the demand due to lack of supply, but overall, it is a very good thing that demand is very high, and that reception has been very positive. The challenge will primarily supply and production-related for the following 6 months and to be able to maintain brand momentum. Hopefully, they won’t push disappointed/inpatient customers to competitors.
Considering there’s backwards compatibility from PS4 to PS5, users will want all their PSN content to transition with them as well, so I expect them to lose very little marketshare to Xbox. Also, I do not know if Americans realize it, but Xbox is not nearly as big as PlayStation in the rest of the world as it is in the USA. PlayStation just has global brand power that Xbox just doesn’t have, so Xbox isn’t much of threat at all I’d say. Where I live, in Belgium, In Europe everyone is talking about the PS5, nobody really seems to care about Xbox Series S/X that much. Comparing PlayStation to Xbox in terms of mindshare is like comparing Apple to Motorola (not meant to be a diss to Motorola, I have a Motorola phone myself, just saying that Xbox has significantly less mindshare / brand power in Europe).
SIE is likely working on PSVR 2, this could be big.
Sony has a small stake in Epic Games (1.4%) and they have a good business relationship with them, so this might also make them open to release first-party games on Epic Games Store after exclusivity period on PS5.
Remember the Travis Scott concert in Fortnite? I believe that was one of the reasons why Sony invested in Epic Games. It serves as an example how music can sometimes converge with video games, and this can play to Sony’s strengths.
PlayStation also has way superior presence in Asia compared to Xbox. Have been expanding into China as well. Another great opportunity for revenue growth.
PS+ subscribers grew from 5.7 million by the end of 2013 to 46 million by October 30th, 2020. This is an average growth rate of 28% over the past 5 years. Considering most of the growth was early on, it will slow down, but I predict that they will have about 70 million PS+ subscribers by the end of 2023. This is huge and represents a stable, recurring source of income. Investors who keep hyping Netflix/Disney+ will love this, but it seems they have yet to discover $SNE.
There is a reason why Amazon, Google, Nvidia have been aggressively investing in video games & games streaming. They know the business is huge and is about to get even bigger. But considering the established, loyal PlayStation userbase, the established global brand of PlayStation and the exclusive games, PlayStation should be able to easily standoff competition from Amazon, Google and Nvidia (GeForce Now) in the next few years. So far, Amazon’s venture into game development, publishing & streaming has completely failed. Stadia and GeForceNow seem to have a bit more success, but still relatively niche. Therefore, I think PlayStation is well-positioned to remain one of the leaders in the industry for the following decade.

I'll get to the other divisions later, I figured this is a good first step.
But so far the tl;dr
Image sensors: 🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀
IoT/Industry 4.0 chipsets: 🚀🚀🚀🚀🚀🚀🚀
PS5/PSN/PS+: 🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀
Online medical services (M3 inc.): 🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀
Anime: 🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀
Fate/Grand Order: 🚀🚀🚀🚀🚀
Demon Slayer: Mugen Train 🚀🚀🚀🚀🚀
Sony Music / music streaming (the performance of Sony Music’s in Sony’s business is seriously understated. The numbers speak for themselves): 🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀
Sony Electronics 🚀
Sony Financial Holdings (very stable & profitable business, even managed to grow slightly during pandemic when most insurance companies performed more poorly): 🚀🚀🚀
Still have to cover Sony Pictures, but their upcoming movie slate looks pretty good honestly (Spider-Man sequel, Venom: Let There Be Darkness, Ghostbusters: Afterlife, Uncharted, Morbius, Hotel Transylvania 4 so that's worth one rocket as well imho 🚀
tl;dr of tl;dr:
🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀

Disclaimer: I am not a financial advisor. I am an idiot that's trying to understand why $SNE stock is so cheap.
Positions: SNE 105C 21st January 22

I'm not seeing a huge amount of knowledge on this subreddit, so I'm going to list some of the reasons why I'm hoping for some decent price increases..
If you find anything juicy that I've missed feel free to leave a top level comment or even message me and I'll add it. Perhaps we should keep updating this post and sticky it as a goto DD for SCTSCRF?

Score have the most popular sports app in Canada and second most popular in the US behind ESPN, this puts them in a somewhat unique position to integrate sports betting in to a popular sports app (though note FUBO just announced purchasing Vigotry with their intention to integrate sports betting in to their sports streaming service, they closed up 34.32% today on the news and likely caused the dips in the share prices for SCR and DKNG, even PENN's share price seemed to waiver around midday);
Score already have sports betting live in Colorado, Indiana and New Jersey;
Score recently did a share offering and raised $25,649,390 which can be used for growth and expansion of sports betting in the US - check out their careers page and click on available opportunities;
Score have a multiyear partnership with the NBA and the MLB to be an authorized sports betting operator, including access to official betting data and league marks/logos for the betting app;
Score have a strategic multi-state market access partnership with PENN, PENN have access to 11 states, further PENN have a 4.7% stake in Score with the potential for this stake to increase as additional market access fees become payable (the second link, which is from PENN, says the term of the agreement with PENN is 20 years, even DKNG only has a deal for 10 years subject to a 10 year extension);
Score have a 10 year partnership with Twin River to operate an online casino in New Jersey, extendable by 5 years at TheScore's option and a further 5 years upon mutual agreement;
In Dec 2020 Score was named the most impressive emerging company in sports betting. They are also in Canada's fastest 500 growing companies, Canada's top growing companies 2019 and a 2020 TSX venture 50 company;
Let's look at some user numbers. As expected they were down a bit during 2020 due to covid, but that is about to change across the industry with sports opening up properly and sports betting being legalised in many US states and hopefully Canada to help raise tax funds for covid expenses (never will sports betting have been more socially acceptable, almost encouraged!). They achieved 3 million active monthly users (4.3 million in q1 2019, should see this or higher again once sports start up properly - 62% of those users were in the US, 27% in Canada and the remaining 11% in other international markets). Users had an average of 70 sessions per month (75 the year prior), so 3*70 = 210 million users per month. 292 million video views for esports in just Q4 alone, year-over-year growth of 243%! Their esports tiktok account has over 1 million followers while their sports tiktok account has almost 2.5 million (up over 500k in the last quarter). Over 1.5 million youtube subscribers for their esports channel. Their twitter account has ~600k followers, almost double what DKNG have! Their social sports content across Twitter, FB, Instagram and TikTok achieved an average monthly reach of about 103 million;
Score appointed sports business leader and four-time Olympian Angela Ruggiero to its board of directors - she's a hockey player, got a medal at each of the Olympics she went to including a gold;
Score already cover women's sports, doing this without having to follow the competitors or have it requested by women shows a genuine interest in supporting women's sports. Hopefully this will extend to allowing sports betting on women's sports;
Score esports has been named exclusive English language broadcast partner for League of Legends' Demacia Championship, a marquee annual event featuring 24 of China’s top esports teams. Live event coverage will run from December 20-27 and be streamed across theScore esports’ YouTube and Twitch channels. The Demacia Championship will be theScore esports’ first-ever live event broadcast, with production originating from their esports headquarters in Toronto.
In 2019 Score partnered with Ubisoft for unique video content series;
In 2014 Score was named one of the world's greatest apps (and in 2013 was named one of the 100 best Android apps of 2013);
Score has joined the National Council on Problem Gambling as a Platinum member - this bodes well for support of Score from politicians and people normally critical of sports betting who are mostly onside at the moment through the need of raising tax money for covid related costs.

Future catalysts I'm hoping for:

There's a live webcast to report q1 f2021 financial results Jan 13 at 5:30pm EST (details here). Hopefully good news so we 🚀 rather than ☄️ short-term, but I'm still bullish long-term regardless because sports have not really started up properly yet, nor has sports betting opened up in many places yet. With a bit of luck the income from the share offering will be included in the revenue for this quarter which might help;
If we ever get uplisted to NASDAQ/NYSE and get out of the penny stocks then I would be surprised if it doesn't get pumped in numerous places including WSB;
Legalisation of sports betting across more US states and Canada. The governor of NY has now expressed interest after previously being opposed to the idea, so too has Texas for example. Score do not yet have a partnership with a NY casino, but hopefully they will get on to that, they do have access to Texas through PENN;
Partnerships with NFL and NHL would be awesome to go along with the NBA and MLB partnerships;
Successfully competing with the big players like DKNG (and now FUBO too), hopefully with juicy earnings reports in to the future (if we do, look at the performance and current prices of DKNG and PENN, I'd be extremely happy if we ever made it to CAD$20/share, if we got to DKNG's current USD price we'll be in tendie heaven);
Huge uptake in sports betting with a rally of public support to help cover the public costs associated with Covid;
Maybe esports betting could become a huge thing? TheScore seem like they're in a good position to earn a decent market share there, possibly even be the ones to introduce it and bring it to market?

tl;dr: 🚀🚀🚀🚀🚀🚀🚀🚀🚀🚀 (hopefully at least 10x)
If you would prefer an ETF to have exposure to the betting market check out BETZ.
position: 42.8k shares

UPDATE: More books added by siffis and West1234567890 further down
If are late coming across this post then do not worry you can still message me your email for a book.
To celebrate my day off today and Thanksgiving tomorrow I would like to gift my audiobooks.
In order to recieve a free audiobook gift just message me any title (below) along with your email address. If you have not recieved a gift before then you will get the audiobook for free. More details here and here. I am in the US market (but I hear from Canada and UK that it still works).
Books crossed out are not available.
TITLE - AUTHOR (Ordered by author)

21 Days of Meditation - Aaptiv
5K Training - Aaptiv
What Happens Next? Conversations from MARS - Adam Savage
You Ought to Know Adam Wade - Adam Wade
The Fall of Carthage: The Punic Wars 265-146BC - Adrian Goldsworthy
Children of Time - Adrian Tchaikovsky
Andrea Vernon and the Corporation for UltraHuman Protection - Alexander C. Kane
The Ten Thousand Doors of January - Alix E. Harrow
The Story of Dr. Seuss: Theodore, Ted, Geisel Who? The Story of How Dr. Seuss Grew. - Amba Brown
You Have Arrived at Your Destination: Forward - Amor Towles
A Massacre in Mexico: The True Story Behind the Missing 43 Students - Anabel Hernandez , John Washington - translator
How to Defeat a Demon King in Ten Easy Steps - Andrew Rowe
Randomize: Forward - Andy Weir
Medium Raw: A Bloody Valentine to the World of Food and the People Who Cook - Anthony Bourdain
Chaos Monkeys - Revised Edition: Obscene Fortune and Random Failure in Silicon Valley - Antonio Garcia Martinez
Goodnight Smartphone - Arianna Huffington
Sherlock Holmes - Arthur Conan Doyle , Stephen Fry - introductions
Viva Durant and the Secret of the Silver Buttons - Ashli St. Armant
The Home Front: Life in America During World War II - Dan Gediman , Martha C. Little
Cut and Run: A Light-Hearted Dark Comedy - Ben Acker , Ben Blacker
A Grown-Up Guide to Dinosaurs: An Audible Original - Ben Garrod
The Tao of Pooh - Benjamin Hoff
Finding Tess: A Mother’s Search for Answers in a Dopesick America - Beth Macy
Bill Bryson's Appliance of Science - Bill Bryson
The Lost Continent: Travels In Small Town America - Bill Bryson
Billy Kelly: This Is a Family Show! - Billy Kelly
The History of Ancient Egypt - Bob Brier]
Rage - Bob Woodward
Starsight - Brandon Sanderson
Skyward - Brandon Sanderson
Beezer - Brandon T. Snider
The Book on Rental Property Investing: How to Create Wealth and Passive Income Through Smart Buy & Hold Real Estate Investing - Brandon Turner
~~The Gifts of Imperfection: Let Go of Who You Think You're Supposed to Be and Embrace Who You Are - Brené Brown~~
Algorithms to Live The Computer Science of Human Decisions - Brian Christian , Tom Griffiths
That Hideous Strength: Ransom Trilogy, Book 3 - C.S. Lewis
Perelandra: Ransom Trilogy, Book 2 - C.S. Lewis
Cosmos: A Personal Voyage - Carl Sagan
The Demon-Haunted World: Science as a Candle in the Dark - Carl Sagan
Life Ever After - Carla Grauls
Everything is Not What It Seems: The Journey to Quantum Gravity - Carlo Rovelli , Simon Carnell - translator , Erica Segre - translator
How to Build Meaningful Relationships Through Conversation - Carol Ann Lloyd]
El Norte: The Epic and Forgotten Story of Hispanic North America - Carrie Gibson
The Flying Flamingo Sisters - Carrie Seim
Press Pause: A Young Person's Guide to Managing Life's Challenges - Catherine Singer
Cesar Millan's Guide to Bringing Home a Shelter Dog - Cesar Millan
Cesar Millan's Guide to Audiobooks for Dogs - Cesar Millan
The Good Nurse: A True Story of Medicine, Madness, and Murder - Charles Graeber
Second Skin: Audible Original Novella - Christian White
Eldest: The Inheritance Cycle, Book 2 - Christopher Paolini
The Space Race: An Audible Original - Colin Brake , Patrick Chapman , Richard Hollingham , Richard Kurti , Sue Nelson , Helen Quigley , Andrew Mark Sewell
Bluebird Memories: A Journey Through Lyrics & Life - Common , Awoye Timpo , NSangou Njikam
Cat Tale: The Wild, Weird Battle to Save the Florida Panther - Craig Pittman
The Dead Drink First - Dale Maharidge
House of Teeth - Dan Jolley
Dan Rather: Stories of a Lifetime - Dan Rather
How to Hide an Empire: A History of the Greater United States - Daniel Immerwahr
The Great Ideas of Philosophy, 2nd Edition - Daniel N. Robinson]
My Lost Family: An Audible Original - Danny Ben-Moshe , Dasha Lisitsina
Body of Proof: An Audible Original - Darrell Brown , Sophie Ellis
Sum: Tales from the Afterlives - David Eagleman
Exploring Metaphysics - David K. Johnson]
Alone with the Stars - David R. Gillham
The Pragmatic Programmer: 20th Anniversary Edition, 2nd Edition: Your Journey to Mastery - David Thomas , Andrew Hunt
The Girls of Atomic City: The Untold Story of the Women Who Helped Win World War II - Denise Kiernan
Heaven's River: Bobiverse, Book 4 - Dennis E. Taylor
All These Worlds: Bobiverse, Book 3 - Dennis E. Taylor
For We Are Many: Bobiverse, Book 2 - Dennis E. Taylor
We Are Legion (We Are Bob): Bobiverse, Book 1 - Dennis E. Taylor
Metro 2033 - Dmitry Glukhovsky
The Theory of Everything: The Quest to Explain All Reality - Don Lincoln]
Mostly Harmless - Douglas Adams
The Restaurant at the End of the Universe: The Hitchhiker's Guide to the Galaxy, Book 2 - Douglas Adams
So Long, and Thanks for All the Fish - Douglas Adams
Life, the Universe, and Everything: The Hitchhiker's Guide to the Galaxy, Book 3 - Douglas Adams
The Case of the Damaged Detective: 5-Minute Sherlock, Book 1 - Drew Hayes
Forging Hephaestus: Villains' Code Series, Book 1 - Drew Hayes
I Contain Multitudes: The Microbes Within Us and a Grander View of Life - Ed Yong
Mythology - Edith Hamilton
Musashi - Eiji Yoshikawa , Charles S. Terry - translator
Hunting LeRoux: The Inside Story of the DEA Takedown of a Criminal Genius and His Empire - Elaine Shannon
The Science of Sci-Fi: From Warp Speed to Interstellar Travel - Erin Macdonald]
Junkyard Cats: Shining Smith, Book 1 - Faith Hunter
The Golden Orchard - Flora Ahn
The 3-Day Effect - Florence Williams
Catch Me If You Can - Frank W. Abagnale , Stan Redding
The Panama Papers: How the World's Rich and Powerful Hide Their Money - Frederik Obermaier , Bastian Obermayer
The American Civil War - Gary W. Gallagher]
Failure Is Not an Option: Mission Control from Mercury to Apollo 13 and Beyond - Gene Kranz
The Creative Thinker's Toolkit - Gerard Puccio]
Gut: The Inside Story of Our Body's Most Underrated Organ - Giulia Enders
Burr: A Novel (Narratives of Empire, Book 1) - Gore Vidal
The Getaway - Greer Hendricks , Sarah Pekkanen
The Minuteman - Greg Donahue
Failure Is an Option: An Attempted Memoir - H. Jon Benjamin
The Beautiful Brain: An Audible Original - Hana Walker-Brown
A Beautifully Foolish Endeavor: A Novel - Hank Green
Bella Bella - Harvey Fierstein
The Year of Living Danishly: Uncovering the Secrets of the World's Happiest Country - Helen Russell
The Iliad: A New Translation by Caroline Alexander - Homer , Caroline Alexander - translator
H.P. Lovecraft: The Complete Omnibus Collection, Volume I: 1917-1926 - Howard Phillips Lovecraft , Finn J.D. John
Hell's Angels: A Strange and Terrible Saga - Hunter S. Thompson
Fear and Loathing in Las Vegas - Hunter S. Thompson
Casino Royale: James Bond, Book 1 - Ian Fleming
I, Robot - Isaac Asimov
Malcolm and Me - Ishmael Reed
Peter Pan: An Audible Original Drama - J. M. Barrie
Tell Me Lies - J. P. Pomare
The Return of the King: Book Three in the Lord of the Rings Trilogy - J. R. R. Tolkien
The Fellowship of the Ring: Book One in The Lord of the Rings Trilogy - J. R. R. Tolkien
The Hobbit - J. R. R. Tolkien
The Children of Hurin - J. R. R. Tolkien
Harry Potter and the Chamber of Secrets, Book 2 - J.K. Rowling
Harry Potter and the Sorcerer's Stone, Book 1 - J.K. Rowling
The Tales of Beedle the Bard - J.K. Rowling
The Like Switch: An Ex-FBI Agent's Guide to Influencing, Attracting, and Winning People Over - Jack Schafer PhD , Ph.D. Marvin Karlins Ph.D.
Midnight Son - James Dommek Jr. , Josephine Holtzman , Isaac Kestenbaum
The Absolute Brightness of Leonard Pelkey - James Lecesne
Break Shot: My First 21 Years: James Taylor - James Taylor
Forget Nothing - Jason Anspach , Michelle C. Meyers
The Woman Who Smashed Codes: A True Story of Love, Spies, and the Unlikely Heroine who Outwitted America's Enemies - Jason Fagone
Road to Jonestown: Jim Jones and Peoples Temple - Jeff Guinn
1066: The Year That Changed Everything - Jennifer Paxton]
Flux - Jeremy Robinson
Space Force - Jeremy Robinson
Infinite - Jeremy Robinson
When You Finish Saving the World - Jesse Eisenberg
The Mystwick School of Musicraft - Jessica Khoury
Call Me God: The Untold Story of the DC Sniper Investigation - Jim Clemente , Tim Clemente , Peter McDonnell
The Wisdom of Wolves: Lessons from the Sawtooth Pack - Jim Dutcher , Jamie Dutcher , James Manfull - contributor , Marc Bekoff - foreword PhD
Escape from Virtual Island: An Audio Comedy - John Lutz
The Men Who Stare at Goats - Jon Ronson
So You've Been Publicly Shamed - Jon Ronson
Frank: The True Story that Inspired the Movie - Jon Ronson
438 Days: An Extraordinary True Story of Survival at Sea - Jonathan Franklin
Carmilla - Joseph Sheridan Le Fanu
Stuff You Should Know: An Incomplete Compendium of Mostly Interesting Things - Josh Clark , Chuck Bryant
Vroom Vroom - Josh Koenigsberg
King of Sting: The Story of Australian Conman Peter Foster: An Audible Original - Justin Armsden , Bronwen Reid , Hamish Macdonald
American Prometheus: The Triumph and Tragedy of J. Robert Oppenheimer - Kai Bird , Martin J. Sherwin
You Can Thank Me Later: A Novella - Kelly Harms
The Vikings - Kenneth W. Harl]
Building a Better Vocabulary - Kevin Flanigan]
More Bedtime Stories for Cynics - Kirsten Kearse , Gretchen Enders , Aparna Nancherla , Cirocco Dunlap , Dave Hill
The Math of Life and Death - Kit Yates
Oz. The Complete Collection - L. Frank Baum
A Murder of Manatees: The Further Adventures of Tom Stranger, Interdimensional Insurance Agent - Larry Correia
The Half-Life of Marie Curie - Lauren Gunderson
Interview with the Robot - Lee Bacon
The Messengers - Lindsay Joelle
African-American Athletes Who Made History - Louis Moore]
The Real Sherlock: An Audible Original - Lucinda Hawksley
The Devil's Highway: A True Story - Luis Alberto Urrea
It Burns: The Scandal-Plagued Race to Breed the World’s Hottest Chilli, An Audible Original - Marc Fennell
Wizard: The Life and Times of Nikola Tesla: Biography of a Genius - Marc J. Seifer
The Handmaid's Tale: Special Edition - Margaret Atwood , Valerie Martin - essay
Buried Deep - Margot Hunt
Black Hawk Down - Mark Bowden
How to Win at the Sport of Business: If I Can Do It, You Can Do It - Mark Cuban
Frankenstein - Mary Shelley
Tinaca Jones - Matt Boren
Phreaks - Matthew Derby
Pont Neuf - Max Byrd
Find Another Dream - Maysoon Zayid
One Minute to Midnight: Kennedy, Khrushchev, and Castro on the Brink of Nuclear War - Michael Dobbs
The Entrepreneur's Toolkit - Michael Goldsby]
The Fifth Risk - Michael Lewis
Dear Reader: The Unauthorized Autobiography of Kim Jong Il - Michael Malice
Caffeine: How Caffeine Created the Modern World - Michael Pollan
I'll Be Gone in the Dark: One Woman's Obsessive Search for the Golden State Killer - Michelle McNamara
Physics of the Future: How Science Will Shape Human Destiny and Our Daily Lives by the Year 2100 - Michio Kaku
The New One: Painfully True Stories from a Reluctant Dad - Mike Birbiglia , J. Hope Stein
Even Tree Nymphs Get the Blues - Molly Harper
Motivational Runs: 3 audio-guided run stories and 6 audio-guided Olympic Interval runs - MoveWith
Half Marathon Training Part 2: To the Finish Line: 6 week training plan with 22 audio-guided runs - MoveWith
Half Marathon Training Part 1: Build Up Your Pace + Endurance: 6 week training plan with 22 audio-guided runs - MoveWith
Emergency Skin: Forward - N. K. Jemisin
Silverswift - Natalie Lloyd
The Signal and the Noise: Why So Many Predictions Fail - but Some Don't - Nate Silver
Good Omens - Neil Gaiman , Terry Pratchett
Blueprint: The Evolutionary Origins of a Good Society - Nicholas A. Christakis
American Kingpin: The Epic Hunt for the Criminal Mastermind Behind the Silk Road - Nick Bilton
Superintelligence: Paths, Dangers, Strategies - Nick Bostrom
Based on a True Story: A Memoir - Norm Macdonald
Leven Thumps and the Eyes of the Want: Leven Thumps, #3 - Obert Skye
Leven Thumps and the Wrath of Ezra: Leven Thumps, #4 - Obert Skye
Leven Thumps and the Ruins of Alder: Leven Thumps, #5 - Obert Skye
Adulthood Rites: Xenogenesis, Book 2 - Octavia E. Butler
Dawn: Xenogenesis, Book 1 - Octavia E. Butler
Wild Seed - Octavia E. Butler
Kindred - Octavia E. Butler
The Life and Times of Prince Albert - Patrick Allitt]
The Name of the Wind: Kingkiller Chronicle, Book 1 - Patrick Rothfuss
Thinking about Cybersecurity: From Cyber Crime to Cyber Warfare - Paul Rosenzweig]
Into the Water: A Novel - Paula Hawkins
The Ends of the World: Volcanic Apocalypses, Lethal Oceans, and Our Quest to Understand Earth's Past Mass Extinctions - Peter Brannen
Terminus - Peter Clines
The Fold - Peter Clines
14 - Peter Clines
Other Minds: The Octopus, the Sea, and the Deep Origins of Consciousness - Peter Godfrey-Smith
Norco '80: The True Story of the Most Spectacular Bank Robbery in American History - Peter Houlahan
Harry Potter: A History of Magic: An Audio Documentary - Pottermore Publishing , Ben Davies
How the Stock Market Works - Ramon P. DeGennaro]
How To: Absurd Scientific Advice for Common Real-World Problems - Randall Munroe
The October Country - Ray Bradbury
The Selfish Gene - Richard Dawkins
The Making of the Atomic Bomb: 25th Anniversary Edition - Richard Rhodes
The Other Side of History: Daily Life in the Ancient World - Robert Garland]
Treasure Island: An Audible Original Drama - Robert Louis Stevenson , Marty Ross - adaptation
Swan Song - Robert R. McCammon
The Mueller Report: The Findings of the Special Counsel Investigation - Robert S. Mueller III , Special Counsel's Office U.S. Department of Justice
Catch and Kill: Lies, Spies, and a Conspiracy to Protect Predators - Ronan Farrow
Once More upon a Time: A Novella - Roshani Chokshi
Bind, Torture, Kill: The Inside Story of BTK, the Serial Killer Next Door - Roy Wenzl , Tim Potter , L. Kelly , Hurst Laviana
Elizabeth II: Life of a Monarch: An Audible Original - Ruth Cowen
The Disappearing Spoon: And Other True Tales of Madness, Love, and the History of the World from the Periodic Table of the Elements - Sam Kean
Bad Luck Charlie: The Dragon Mage, Book 1 - Scott Baron
Rivals! Frenemies Who Changed the World - Scott McCormick
Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are - Seth Stephens-Davidowitz , Steven Pinker - foreword
Sea Wall / A Life - Simon Stephens , Nick Payne
Carnival Row: Tangle in the Dark - Stephanie K. Smith
D-Day: June 6, 1944: The Climactic Battle of WW II - Stephen E. Ambrose
The Stand - Stephen King
The Rise and Fall of the Dinosaurs: A New History of a Lost World - Steve Brusatte
Foreverywhere - Steve Burns , Steven Drozd , Gabe Soria
The Skeptics' Guide to the Universe: How to Know What's Really Real in a World Increasingly Full of Fake - Steven Novella , Bob Novella - contributor , Cara Santa Maria - contributor , Jay Novella - contributor , Evan Bernstein - contributor
Your Deceptive Mind: A Scientific Guide to Critical Thinking Skills - Steven Novella]
The Plant Paradox: The Hidden Dangers in "Healthy" Foods That Cause Disease and Weight Gain - Steven R. Gundry MD
My Dad the Spy - Stewart Copeland
The Age of Living Machines: How the Convergence of Biology and Engineering Will Build the Next Technology Revolution - Susan Hockfield
~~Guards! Guards! - Terry Pratchett~~
History's Great Military Blunders and the Lessons They Teach - The Great Courses , Gregory S. Aldrete
Great Mythologies of the World - The Great Courses , Grant L. Voth , Julius H. Bailey , Kathryn McClymond , Robert André LaFleur
This American Life - This American Life
Writing Creative Nonfiction - Tilar J J. Mazzeo]
The Man Who Knew the Way to the Moon - Todd Zwillich
The Hunt for Red October: A Jack Ryan Novel - Tom Clancy
The Chris Farley Show: A Biography in Three Acts - Tom Farley , Tanner Colby
A Crazy Inheritance: Ghostsitter 1 - Tommy Krappweis
Born a Crime: Stories from a South African Childhood - Trevor Noah
Thicker than Water - Tyler Shultz
The Year 1000: When Explorers Connected the World - and Globalization Began - Valerie Hansen
Helter Skelter: The True Story of the Manson Murders - Vincent Bugliosi , Curt Gentry
SmartLess - Will Arnett Jason Bateman Sean Hayes
Climbing with Mollie - William Finnegan
Alien III: An Audible Original Drama - William Gibson
Gump & Co. - Winston Groom
Life of Pi - Yann Martel

siffis has generously offered to include his collection. If you like any of the books below then message directly.

World War Z: The Complete Edition - Max Brooks
Ready Player One - Ernest Cline
Ready Player Two - Ernest Cline
Halo: Shadows of Reach - Troy Denning
The Sandman - Neil Gaiman
The Ickabog - J.K. Rowling
The Last Tribe - Brad Manuel
Halo Grassland - Karen Traviss
Halo Evolutions
Halo Fractures
Halo: Mortal Dictata - Karen Traviss
Halo: The Thursday War - Karen Traviss
Norse Mythology - Neil Gaiman
Firefly: Big Damn Hero - Jame Lovegrove
After it Happened - Devron C Ford
Stranger Things: Suspicious Minds - Gwenda Bond
Blade Runner - Phillip K Dick
Hell Divers 1
Hell Divers 2: Ghosts
God of War - J.M. Barlog
The Time of Contempt - Andrzej Sapkowski
Blood of Elves - Andrzej Sapkowski
Solar Storms - Nicholas Sansbury
Planetside - Michael Mammay
Season of Storms - Andrzej Sapkowski
Dark Operator - Doc Spears
How to Defeat a Demon King in Ten Easy Steps - Andrew Rowe
Tin Mans- A Galaxys Edge Prequel
Black Ops
Zero Hour
Artemis
Miss Peregrines Home for Peculiar Children
Fear the Sky
Galaxys Edge
The Tale of Beedle the Bard
Halo: The Cole Protocol
Halo: The Fall of Reach
Halo: First Strike
Halo: The Flood
Columbus Day
We Are Legion (We Are Bob)
The Singularity Trap
Children of Time
The Martian
Halo Battle Born
Halo Battle Born: Meridian Divide
Sains Testimony
The Best of Us
Halo: Oblivion
Permanent Record
Alita : Battle Angel Iron City
Halo: Smoke and Shadow
Halo: Renegades
Halo: Legacy of Onyx
Valerian and the City of a Thousand Planets
Halo: Silent Storm
Halo: Bad Blood
Halo: New Blood
Halo: Retribution
Armada
Cast Under an Alien Sun
Sherlock Holmes
Pandemic
Halo: Envoy
Last Light
The Scorch Trials
Fifty Shades of Grey
The Maze Runner
The Death Cure
The Kill Order
The Magicians
Warm Bodies
Path of Destruction
Twas the Night Before Christmas
The Hobbit
Peter & Max
Brisingr
Beautiful Creatures
Beautiful Darkness
Eldest
Eragon
Mockingjay
Catching Fire
The Hunger Games
Solaris
Star Wars: The Old Republic: Deceived
Bossypants
A Game of Thrones
Water for Elephants
-Star Wars: The Force Unleashed
Star Wars: The Force Unleashed II
I Am Legend
Star Wars: The Old Republic Fatal Alliance
Magyk
The Lion, the Witch, and the Wardrobe
Martin the Warrior
Halo Contact Harvest
Halo: Ghosts of Onyx

West1234567890 [Also added additional books below](https://www.reddit.com/audible/comments/k0s76n/us_promotion_i_would_like_to_celebrate/gdlwylu?utm_source=share&utm_medium=web2x&context=3).

Mycroft and Sherlock - Kareem Abdul-Jabbar , Anna Waterhouse
Jurassic Park: A Novel - Michael Crichton
Harry Potter and the Prisoner of Azkaban, Book 3 - J.K. Rowling
Famous Romans - J. Rufus Fears]
Harry Potter and the Chamber of Secrets, Book 2 - J.K. Rowling
Harry Potter and the Sorcerer's Stone, Book 1 - J.K. Rowling
The Spy and the Traitor: The Greatest Espionage Story of the Cold War - Ben Macintyre
America's Founding Fathers - Allen C. Guelzo]
The Modern Intellectual Tradition: From Descartes to Derrida - Lawrence Cahoone]
Elantris - Brandon Sanderson
Boy's Life - Robert R. McCammon
Scientific Secrets for Raising Kids Who Thrive - Peter M. Vishton]
The Demon-Haunted World: Science as a Candle in the Dark - Carl Sagan
The Story of Medieval England: From King Arthur to the Tudor Conquest - Jennifer Paxton]
Peace Talks: Dresden Files, Book 16 - Jim Butcher
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration - Ed Catmull , Amy Wallace
The Things They Carried - Tim O'Brien
A Little Life: A Novel - Hanya Yanagihara
Gone with the Wind - Margaret Mitchell
The Two Towers: Book Two in the Lord of the Rings Trilogy - J. R. R. Tolkien
The Wandering Inn: Volume 1 - Pirate Aba](NaN debugger eval code:1:40
The Fellowship of the Ring: Book One in The Lord of the Rings Trilogy - J. R. R. Tolkien
Skyward - Brandon Sanderson
Napoleon Hill's Outwitting the Devil: The Secret to Freedom and Success - Napoleon Hill , Sharon Lechter (editor)
East of Eden - John Steinbeck
The Hero of Ages: Mistborn, Book 3 - Brandon Sanderson
Mythos - Stephen Fry
The Messengers - Lindsay Joelle
The Science of Sci-Fi: From Warp Speed to Interstellar Travel - Erin Macdonald]
SPQR: A History of Ancient Rome - Mary Beard
33 Strategies of War - Robert Greene
Einstein's Relativity and the Quantum Revolution: Modern Physics for Non-Scientists, 2nd Edition - Richard Wolfson]
Sufficiently Advanced Magic: Arcane Ascension, Book 1 - Andrew Rowe
Talking to Strangers: What We Should Know About the People We Don't Know - Malcolm Gladwell
Your Deceptive Mind: A Scientific Guide to Critical Thinking Skills - Steven Novella]
The Demon Next Door - Bryan Burrough
Ancient Mythology: An Extensive Guide to the Gods, Heroes, Worship, Rituals and Beliefs of Ancient Myths - Bernard Hayes , Hasty History
The Hitchhiker's Guide to the Galaxy - Douglas Adams
Brief Cases - Jim Butcher
Medical School for Everyone: Emergency Medicine - Roy Benaroch]
Medical School for Everyone: Grand Rounds Cases - Roy Benaroch]
The American Civil War - Gary W. Gallagher]
Masters of War: History's Greatest Strategic Thinkers - Andrew R. Wilson]
Dante's Divine Comedy - The Great Courses , Ronald B. Herzman , William R. Cook
English Grammar Boot Camp - Anne Curzan]
Building a Better Vocabulary - Kevin Flanigan]
Practicing Mindfulness: An Introduction to Meditation - Mark W. Muesse]
When Violence Is the Answer: Learning How to Do What It Takes When Your Life Is at Stake - Tim Larkin
Can You Go?: Assessments and Program Design for the Active Athlete and Everybody Else - Dan John
The Grasshopper Trap - Patrick McManus
Oathbringer - Brandon Sanderson
Words of Radiance: The Stormlight Archive, Book 2 - Brandon Sanderson
The Way of Kings: The Stormlight Archive, Book 1 - Brandon Sanderson
The Wise Man's Fear: Kingkiller Chronicle, Book 2 - Patrick Rothfuss
No More Mr. Nice Guy! - Robert A. Glover
Intervention: Course Corrections for the Athlete and Trainer - Dan John
How to Win Friends & Influence People - Dale Carnegie
The Like Switch: An Ex-FBI Agent's Guide to Influencing, Attracting, and Winning People Over - Jack Schafer PhD , Ph.D. Marvin Karlins Ph.D.
The Untethered Soul: The Journey Beyond Yourself - Michael A. Singer
The Alchemist: A Fable About Following Your Dream - Paulo Coelho
Side Jobs: Stories from the Dresden Files - Jim Butcher

TLDR: buy DKNG, 30% short term upside, 300% mid-long term upside, small market cap, meme stock potential (small cap, insane upside potential, wouldn't be surprised if FOMO kicks in), it's a fucking betting company - and you know how you gamblers are
why tf none of you gamblers are talking about this? anyway, DKNG is disgustingly undervalued (currently ~48$), and I can easily see 300% gains in next 2 years, and have 70$ target in mind in next 1-3 months
short term bullish

united states are starting to legalize online sports betting, and are doing it fast one by one (last they did so in MI, they are launching in early 2021)
2020 was void of sports due to beer plague, and all big competitions (euro soccer, olympics etc) are moved to 2021, and 2022 is following immediately with world cup
company still had great profits (i'm sure some - probably one or two of you - can read financial statements better than me, but what i have seen is pretty good)

long term bullish

legalization in the US
US is really young market compared to europe and asia, it's actually funny - there is so much space to grow it's insane
management - guy that started this, could've cashed out a long time ago - but here he is, company has no debt, and is valued 20 bil during global pandemic when most of the sport was canceled, postponed etc, computer science and marketing major - golden ticket in this industry (lots of dinosaurs that still think retail betting - betshops, ssbt-s are a way to go
clean balance sheet - 2.5 bil assets, 0.5 bil liabilities and no debt

been working in the online sports betting and online casino industry for the past 3 years, so i've got some insights on the topic
industry insight:
- average hold (how much the house keeps of each bet) is 7% for prematch (matches that you bet on before they begin)- average hold for live bets is around 11% (margins are insane here)- average return to player on casino games is around 95% (so 5% hold on each spin on online casino)- player retention is off the charts, average session duration of around 20 minutes- players that register and make deposit are not going anywhere, where they usually start betting, continue betting there for a long time (there are a few reasons for this, not sure how interested you are in this though)- acquisition cost per customer drops steadily more players you have- US has really just began embracing online sports betting market (huge upside potential)- increase in operations cost for each new player is negligible
wouldn't be surprised if this went to moon in the near future

edit: positions: shares, all 12 of em

In todays log we will discuss the fluffy’s second most common killer. Humans.
But before we do that I would like to explain more of the fluffy’s biology.
The nutrition of the fluffy in the Neverglades is actually quite good. They are omnivores believe it or not. Meat does have some vital vitamins that they require to sustain good nutrition. However, they can have a full vegetarian diet and survive, however, their muscles and digestive system will not be up to par. Fluffy’s from the north tend to have lots of diarrhea, that is what happens if their only food source is just milk or just grass. Grass is low in fiber and nutrients compared to other vegetables so it is no wonder northern feral fluffy’s defecation is mostly liquid. In Florida, they can eat pond apples. A very bitter but still nutritious cousin of the apples we know and love. Fluffies don’t seem to mind the bitter taste, however, that is because they are feral. Pond apples were given to domestic fluffies and they rejected it. As ferals they will make the most out of any flavor. Other fruits they can eat are seagrapes, coconuts, and the thousands of orange, lime, and peach trees left over from the farms. Such trees are now spreading all throughout the Neverglades. As for meat, they have 2 main sources. Other fluffies, foals, and insects. They will munch on the countless grasshoppers, ants, beetles, and any other small arthropod. So I guess fluffies are above at least bugs in the food chain, however there are plenty of insects that can eat them if they have large numbers. With such a balanced diet, mares rarely have stillborns or defective foals! Also these Neverglade fluffy fecal matter is solid. Their rear ends still get covered in the stuff however…
The Neverglades have countless factions that scour the land. Keep in mind fluffies are biologically programmed to love humans unconditionally. Most feral fluffies have never seen a human and yet they still crave their love. Our drones have caught them murmuring to themselves that they want a “hooman huggies.” Humans are practically mythical gods to them at this point. When they do see one, they will become overjoyed and charge towards them asking for “huggies” and “gib upsies.” The human almost always kills them. After a few foul encounters with a human a fluffy will learn to fear us, unfortunately, they can’t seem to teach other fluffies that lesson.
In parenthesis is how their standings are with fluffies, from most friendly to least it goes
Loving-neutral-aggressive-hostile.
Researchers (Neutral): Us, we do not kill fluffies unless required for an experiment or if we are low on food supplies.
Rangers (Aggressive): These are the park Rangers, they are one half invasive species hunter, one half SWAT team. They will kill any python, boar, Nile crocodile, or iguana they come across. As for fluffies, they used to kill on sight, but the fluffy population always seemed to bounce back. They were spending countless dollars on ammo and trying to club a whole herd to death could take hours. And again, the fluffies always bounced back, always. They deemed it pointless unless using them for target practice. Also, they will kill them if bored.
(Video plays, it seems to be from a phone)
Filming Ranger: Duuuuddee got the ‘nade?
A herd off fluffies are running to them in the distance, feint “huggies” and “upsies” can be heard.
Other Ranger: Yeah dude! Fuckin’ watch. (Now Shouting) HEY FLUFFS, PLAY WITH BALL!
He pulls the pin to the grenade and throws it at the herd. The fluffies shout “yay baww! fank 'ou.” They played with the grenade for only a second before it went off, causing blood, shit, fur, and dead foals to coat the surrounding land. The explosion was followed by the roaring laughter of the Rangers.
(Video Ends)
Armed with assault rifles and large artillery, the Rangers are also in the Neverglades to stop the Cuban Cartels, Brofluff Cultists, Anarchists, malfunctioning robots, and any other nefarious activity in the Neverglades.
[Redacted] Man (Extremely hostile, even to [Redacted]!): [Redacted] Man is [Redacted], im*e#sely da^ng3r&s [Red4c1ed] d0 4OT A9pr0c#-----
Squatters (Hostile): Not everyone took kindly to evacuate all land south of Lake Okeechobee order. Many demanded to say, and the governor obliged, however, he warned them that there would be no police force or fire fighters to protect them, or corporations to supply jobs. Over the years many Squatters moved back to the inhabited parts of Florida such as the pan handle after life got too rough. Not only that, many Squatters have been killed by the Cartels, Anarchists, and even panthers and black bears. The Fort of Fort Myers was completely destroyed by [Redacted] Man. Which used to be the largest Squatter stronghold. Now they are sparse and no longer live in large communities, instead they live more of a hermit life. Fluffies are their main source of meat. They will hunt them; such a task is easily done with fluffies prancing to them. But they will also construct traps. The most effective is a Comfortfluffy. Think of it like a scarecrow but opposite. It is human effigy that it is made to attract Fluffies. As they approach the comfortfluffy, the fluffies will try to hug it. At the base of the comfortfluffy is a large mouse trap device hidden under pine needles. Such a device can kill 5 fluffies in 1 activation.
(Video starts)
A Comfortfluffy is erected in the backyard of an isolated house in a grassland. Around the Comfortfluffy is tan palmfrawns that hide the killing mechanism. There is even a small radio hidden in the chest of the Comfortfluffy playing songs one would hear on Fluffy TV.
A small pack of 5 adult fluffies with 2 mares with foals on their backs happily waddle towards the comfortfluffy shouting “huggies!” They begin to nudge the pants of the comfortfluffy and although metal creaking sounds could be heard, the trap does not activate. Then one of the fluffies begins to jump while singing “upsies!” The jump was just the pressure needed to activate the trap. A rusty screech is heard as the trap activates and 4 mouse trap-like bars swing down around the comfortfluffy. The cheers of the fluffies turn to a quick shriek, a loud crack, followed by some meek crying. 3 of the fluffies died on impact, their scull or chest cavity popped like a pimple. The 2 that survived had their hind ends crushed and their entrails shot out their rear. “Big owwies!!!” They meekly cried as the life in them slowly drained. The Foals that got hit by the bars were completely obliterated. The ones that were not hit were completely unscathed, however, they began to cry about everyone taking the “foweba sweepies.” As shadow then looms over them.
“Sandra! Were havin’ foal stew tonight!”
(Video ends)
Cuban Cartels (Hostile): Even after the legalization of marijuana the Cartels did not slow down. They are still quite in business thanks to the ever-growing demand for cocaine, heroin, and opium. The Cartels will make landfall in the Neverglades if the make it past the heavily patrolled Keys Atolls. They even have some bases the Rangers can’t take out unless they get military assistance. The Cartels will actively lure fluffies into their bases. They will put signs featuring happy looking humans with arrows pointing at the base. The fluffies will gladly follow the signs. Once lured into the base the Cartel henchmen will slaughter them for food.
Anarchists (Loving to Hostile): True to the definition of their namesake, they have no set rules or governance, and most anarchist groups have no relation to one another. You’ll have the ones who come to the Neverglades to abuse its low surveillance to torture and murder Squatters, other anarchists, and any other poor human that gets in their way. They will of course have their way with any and all fluffies. Then you’ll have the more hippie kind who just want to have a nice little commune away from corporations. These are usually very loving to the fluffies, most wont even hunt them with the amount of vegans they have. However, these communes don’t last long due to attacks from the Cartels, other anarchists, [Redacted] Man, and even large animal attacks. We’ve even witnessed a massive pack of coyotes kill an entire commune.
Brofluff Cult (Loving): This all male cult worships some sort of female equine pantheon. Part of their religion is to be subservient to all fluffies. They will come to the Neverglades and build small fluffly sized homes. They will cook countless spaghetti for the fluffies. They will protect the fluffies, even going as far as killing any human who dare hurts a fluffy. However, do note they will… mate… with a mare they call their “fluffu.” They will also breed fluffies in hopes of reincarnating the “Daughters of the Goddesses.” The Rangers will keep a close eye on them, if they make any aggressive move towards other humans the Rangers will rout them.
Pirates (Hostile): Basically anarchists that patrol the seas. They will commonly go ashore to restock on fluffies unless the find a drifting boat full of fluffies.
Fathers of Freeport (Hostile): Please remember, when I write “hostile” I only mean to fluffies, these men are actually very kind. The name of their faction was dubbed by me, they are simply Bahaman refugees searching for food. After sea level rise the Bahaman government disbanded, taking the upper class with them to live in Florida’s panhandle. The rest of the civilians were left to fend for themselves. Food is now critically short over in the Bahamas. What little land is left can’t grow food and the coral reefs have been overfished to depletion. However, some savvy fisherman have learned about the fluffy situation in Florida. They sail over to the east coast and collect a hulls worth of fluffies to take back to the remnants of their starving country. This particular group I was monitoring always stocks up at an atoll building at Hallandale Reef. This building is completely surrounded by water and somehow stuffed to the gills with fluffies on all dry floors. I was even able to intercept and question the captain of the fishing boat.
(Start of transcript)
Researcher: So what brought you to Hallandale Reef?
Captain: The reefs ova’ by Miami have too many pirates scoutin’ the seas. But here it is close enough to Seminole Territory dat da pirates shy away.
Researcher: Has the Seminoles have any qualms with you?
Captain: Nah, dey know we mean no harm. We take only the fluffy ones. Dey seem to not care fo’ them.
Researcher: Are you afraid this building will run out of fluffies?
Captain: (Laughs) No, no, no. Dees tings have many many babs’. If anyting we be doing them a favor and stoppin’ them from ending up like our own home.
Researcher: Have any of your men gotten hurt trying to farm these fluffies?
Captain: Yes, a greenhorn died. The floors of dis building be covered in shit. Poor greenhorn slipped and fell down stairs.
Researcher: I see, have you encountered [Redacted] Man?
Captain: Oh no lord Jesus, nonono! We be going now, good day!
Researcher: But…
Captain: Our hulls are full, and you reminded me of why our people can’t immigrate here, goodbye! And may lord Jesus protect your soul, science man who pokes tings dat need not be pokin’!
(End of Transcript)
Seminole Tribe (Neutral): A very powerful faction on par with the Rangers when it comes to control in the Neverglades. With the rising waters the Seminoles have lost lots of their ancestral lands and the USA did not grant them any more territory. However, they adapted. Their crowing hotel, the Hard Rock Hotel was a casino and hotel that is shaped like a giant guitar. Now that it is surrounded by water, they modified it to work also as a yacht club and dock. They even built an underwater hotel near it. People from all over the world fly in to West Palm Beach to take a cruise to their establishment. They also rule the area with an iron fist, killing any pirates, cultists, Cartel, or any other undesirables that try to make a footing in their territory. To fluffies, they are indifferent. See them as nothing more as a pest. They will kill any feral fluffy that is found in the halls of their hotels. But for any fluffy roaming the marshes of their territory, they know culling won’t really solve anything, so they let nature take its course. They also breed fluffies for desirable colors and will even have Fluffy Shows where breeders exhibit their fluffy show-pony.
Fighters For Florida (Or the FFF) (Neutral to Hostile): With the right permits and go aheads from government bodies, civilians can enter the Neverglades. The FFF is a hunting force of civilians that is organized to hunt invasive species such as pythons, Nile crocs, and any other invasive threat. However, ones hunting for pythons and such do not target fluffies because they know it will make no difference and their reserve ammo is better spent fighting any human threat that tries to harm them. That being said, some… questionably moraled FFF hunters that call themselves “abusers” come to the Neverglades to only torture fluffies to death. Since fluffies are labeled as invasive animals “to be removed by any means necessary” the abusers are 100% in legal right to… “hunt” fluffies in any way they want.
That about covers the humans of the Neverglades. Now we shall talk about native fluffavores, aka native animals that can eat adult fluffies.
The Black Bear: This animal is an omnivore in which 80% of their diet was vegetation. Not anymore, now their primary food source is fluffies. Because they are easier to hunt then to forage for fruits. If a heard of Fluffies spots one, they will usually shout and panic and try to quickly waddle away. The Black Bear will make chase and usually eat the one that trips, or it will swipe at the slowest one and kill it. Black Bears can even take out a nest by themselves. Even if the fluffies try to hide in a burrow the bears can dig down to them, but they usually go after easier fluffy prey. Black Bears in human ruins have learned that pushing open doors or breaking into boxes, cars, trash cans, and other containers have a good chance of revealing a hiding fluffy. Also note, fluffies also tend to think ALL land animals fear the water like them and will rush into shallow water to escape the black bear. They will then tease the bear, until the bear effortlessly charges into the water and kills them.
Panthers: We have talked about the general hunting habits of the panther in log 1, however I’d like to add on the habits of an alpha male panther. Alphas will patrol a large territory and basically kill any animal it does not want in its territory including other male panthers. One alpha has been documented killing 125 fluffies in a mega herd. It only ate 2.
Florida Gar: This fish can grow up to 3 meters in length. It used to be a very rare sight this far south in Florida after overfishing from humans. Now, they have made ma huge comeback thanks to the Neverglades low human population and fluffies as a food source. Unlike smaller gar or bass, these fish can eat an adult fluffy. They will glide into the shallows and scoop up a fluffy wading through the water and then use its serpentine body to slither back into the depth all while the fluffy begs to be let go. If the initial bite does not kill it that is.
Raptors: Hawks, Eagles, Osprey, Falcons and any large bird that hunts with talons. The red shouldered hawk is very common predator of the skies. “Wingie munstah” as they are called by fluffies are common throughout all habitats and thus Raptors have the largest kill count of fluffies if you don’t count humans. Our camera drones must always use its cloaking device not only to not spook the fluffies, but to hide from raptors.
(Video starts)
A Red Shouldered Hawk sits on a tall cypress branch as it spots a herd of fluffies waddling into the dried cypress dome. “Fluffy so thiwsty… need some wawas…” They then come across a puddle and joyously begin to drink. That is when the hawk makes its move. It glides down under the branches and before the fluffies can even cry out in warning. The hawk snatches up a small adult fluffy, as it flies the fluffy shits on everything below. The hawk waits for it to stop shitting and carries him up to a branch. All fluffies scatter in fear but one, the victim fluffies mate and her foals. “Wingie munstah! Pwease gib speshuw fwend back!” The foals also cry for their mother’s mate. The hawk then lands on a branch and holds the fluffy down with one talon that has dug into his flesh. The hawk begins to peck at the fluffy’s side and the fluffy begins to cry out “biggest owwies!” The hawk rips out the fluffy’s liver, then a kidney, then more chunks of flesh until the fluffy dies of organ failure. Stated, the hawk then pushes the fluffy off the branch. Its corpse hits multiple branches on the way down until it lands and the mare and her foals begin to cry at his corpse. The mare then is snatched up by a bald eagle and the cycle repeats.
The video then shows a clip of two ospreys fighting over a filly midair. It should be noted that not all Raptors kill fluffies by consumption, sometimes they simply drop them. The osprey continue to fight until they drop the filly into the brackish water below. She screams and shouts until she drowns and disappears under the tea-like waters of the estuary.
The video then shows a clip of a bald eagle migrating high in the air. The fluffy it is carrying then shits so hard it startles the eagle and it drops it. The video zooms in as the fluffy splats on the abandoned parking lot below.
(Video ends)
Alligators: These ancient predators are a fluffy’s worst nightmare because it is a “wawa munsta” that can exit the water and kill them. It is immensely rare for an alligator to hunt on land. They are almost entirely ambush predators, laying low in the water, hidden until a land animal needs to take a drink so it can immediately bite the prey’s head and pull it into the water. Such a perfect strategy is why alligators have been relatively unchanged since the time of dinosaurs. Such a strategy is perfect to eat fluffies, to no surprise. However, why wait? Alligators will leave the water, charge at a herd and scoop up one that did not run away in time. If they see trapped fluffies, they can devour multiple.
(Video starts)
There is a large abandoned Olympic sized swimming pool that has essentially turned into a marsh. Ten fluffies have entered the pool on the shallow end where sediment pile up from draining rainwater has made a ramp. They waddle to the diving well of the pool which has become a small pond within itself. The fluffies begin to drink from the pondwater and a massive alligator from the kiddie pool scurries into the pool marsh. The fluffies finally see her but it is too late. The walls of the pool got them trapped and the alligator blocks the only way out. The alligator slowly gets them to back up into the corner of the pool as they meekly cry and whine and shit. She lunges forward and bites one, then a second, then another! She shallows 3 fluffies down as they scream and defecate. The rest of the herd use this time to escape. However, more alligators enter the marsh pool as their cries altered the whole waterpark.
A new video clip starts to show off how some mares will sacrifice foals to save themselves.
A mare is cornered in a sewer as a 50cm juvenile alligator hisses and harasses the mare. The foal on her back shouts “Mummah! make wawa munsta go 'way!” She lets out a sad cry “Am sowwy bestes' babbeh.” And drops the foal on the ground, the alligator scoops it up as the mare escapes.
(Video ends)
Seagulls: Alone they can eat a foal, but a flock can peck a lone adult to death and eat small chunks of them.
Those are all the native fluffavores we have for today. Next log we will talk about defective robots that are scattered throughout the Neverglades. And how their glitched programming makes them a threat to fluffies… unless their programming was to kill them in the first place. Then they are not glitched.

Good morning everyone, get ahead of the week, follow your rules, let’s all make some money
Of note for Semiconductors (SOX), Japan is aiming to invite Taiwan Semiconductor Manufacturing (TSM) or other global chipmakers to build an advanced chip manufacturing plant jointly with domestic chip equipment suppliers.
Of note for Automakers (F, GM, FCAU, TSLA), Volkswagen (VOW3 GY) CEO Diess reportedly told the Executive Board that the Co. is expecting to return to pre-COVID sales/profit at the commencement of 2023.
This week’s Barron’s articles argues that chains like Dollar General (DG) and Dollar Tree (DLTR) are focused on value, and as a result, they are a growth story when other retailers are not, noting that when economic conditions become more difficult for consumers, the dollar stores get going. A separate article notes that SoftBank (SFTBY) considering an IPO of its Arm Holdings makes sense, and it’s an important signal for investors about the future of the chip business. Chipotle (CMG) should “crush its earnings” this week, and Barron’s notes one sell-side analyst stating investors should buy the August USD 1,150 call option to cover the July 22nd earnings report. On banks (XLF, BKX), It might be time to embrace the uncertainty around bank names and consider Wells Fargo (WFC), the worst-performing of the big banks this year, noting that Wells has something the other banks don’t have: problems to fix. Goldman Sachs (GS) is a rare big financial company with an improving business and earnings outlook, Barron’s said, and it has a stock that looks reasonably priced at little more than 10x forward earnings. Barron’s argues that while shares of index providers MSCI (MSCI) and S&P Global (SPGI) aren’t cheap, both stocks could keep rising as new products and services translate into higher sales and profits

DOW JONES

Boeing Company (BA) is running out of space to stash newly-built 787 Dreamliner’s, with dozens of the planes sitting on the company’s premises, sources said; one BA watcher puts the number at 50, more than double the number of jets typically awaiting customers along Boeing’s flight lines. Elsewhere, Boeing and Etihad broaden its sustainability alliance by testing innovations on ecoDemonstrator 787, which flies on sustainable fuel made from vegetable oil, and waste animal fat. Meanwhile, NASA administrators are very confident in the SLS flying during 2021.
Chevron Corp. (CVX) is to acquire Noble Energy (NBL) for USD 5bln in an all-stock transaction, or USD 10.38/shr, with a total enterprise value, including debt, of USD 13bln; the deal marks a 7% premium for Noble, which trades at 50% below its 52-week high.
Goldman Sachs Group (GS) Senior Executives flew into Malaysia for talks with the government on the recovery of 1MDB assets; Malaysian prosecutors have charged GS and 17 current and former directors of its units for allegedly misleading investors over bond sales totalling USD 6.5 billion that the US bank helped raise for sovereign wealth fund 1Malaysia Development Bhd (1MDB).
Pfizer Inc. (PFE) and BioNTech (BNTX) signed an agreement with the UK to secure 90mln doses of two possible COVID-19 vaccines from the company and French Group Valneva. Note, the two Cos also announced early positive update from German Ph1/2 study; generated strong t-cell data; supports and expands upon early results from the corresponding US trial reported earlier in July.

NASDAQ 100

Amazon.com Inc. (AMZN) had its PT raised to a street high of USD 3800 at Goldman Sachs and Jefferies. Goldman Sachs maintains a conviction buy rating on the shares, rising the PT to the street high from USD 3,000. Analyst Heath Terry updated his estimates ahead of earnings to reflect the accelerating e-commerce growth. Revenue estimates are increased by 3% per year on average, while EBTIDA is left unchanged due to COVID expenditure and for an increase in infrastructure spending due to faster growth in retail and AWS.
Comcast Corp. (CMCSA) NBCUniversal is reportedly planning broad-based layoffs to offset losses from the pandemic.
eBay Inc. (EBAY) Classifieds business auction has been awarded to Norway’s Adevinta for close to USD 9bln, where eBay will keep a minority stake in the unit, according to a source. Earlier reports noted it would be USD 8bln or above. Elsewhere, eBay (EBAY) is to begin expanding its management of payments globally; expected to deliver USD 2bln in revenue and USD 500mln in operating income in 2022.
Facebook, Inc. (FB) has had its advertising expenditure by Disney (DIS) dramatically cut, according to sources. Disney was Facebook’s top US advertiser for the first six months of 2020, research firm Pathmatics estimates. Meanwhile, The FTC is considering taking sworn testimony from Facebook (FB) CEO and COO as part of its investigation into whether the social-media giant has violated US antitrust laws, sources said; top Facebook officials are preparing for potential depositions and some are worried about the possibility.
Tesla (TSLA) is being probed by South Korean Fair Trade Commission, who launched an internal review of its advertising that described its autopilot as self-driving technology, according to Korea Herald citing sources. Meanwhile, it has also pulled another “demand lever” for it Model Y and has begun offering a lease agreement to customers for the vehicle.

S & P 500

Celanese (CE) announced it has raised its share repurchase authorisation by USD 500mln to USD 1.563bln.
Delta Air Lines Inc. (DAL) told its pilots that furloughs could be avoided if they agree to a cut in guaranteed minimum pay, according to CNBC.
Ford Motor (F) and MobilEye have expanded its relationship to offer better camera-based collision avoidance in vehicles.
Halliburton Co. (HAL) Q2 20 (USD): Adj EPS 0.05 (exp. -0.12), Revenue 3.2bln (exp. 3.34bln). It recognised USD 2.1bln of pre-tax impairments and other charges in the quarter. North America revenue -57% Q/Q to USD 1bln.
Lockheed Martin Corp. (LMT) has been awarded a USD 15bln contract for C-130J development.
Quest Diagnostics (DGX) received the FDA’s green light for pooled testing, using the same COVID-19 molecular diagnostic first authorised by the agency in mid-March.
Southwest Airlines (LUV) – Almost a quarter of pilots accepted either early retirement or voluntary leave offers, according to CNBC.
Thermo Fisher Scientific (TMO) is expanding capacity for those developing new and existing therapies for COVID; now supporting more than 200 projects globally.
Twitter, Inc. (TWTR) announced the hackers on last week’s attack did more than cryptocurrency fraud, but they also walked away with some users personal data, according to WSJ. The report notes that data was taken from eight users.

OTHER

Alibaba (BABA) Ant Group is to plan simultaneous IPOs in Shanghai and Hong Kong, according to reports.
AstraZeneca (AZN LN, AZN) to publish eagerly anticipated COVID-19 trial results today. The FDA authorised its first COVID-19 diagnostic test for pools of samples, to let laboratories conserve resources by evaluating several people at once
Eldorado Resorts (ERI) USD 17.3 billion acquisition of Caesars Entertainment (CZR) received approval from The New Jersey Casino Control Commission, the last regulatory approval needed before the deal can close; the deal will result in the formation of the largest gaming company in the US.
Nikola (NKLA) chairman filed a new stock offering of up to 53.4mln shares related to warrants, but later noted it was just part of the process, adding “it’s difficult going ipo and after this, we’ll be full steam ahead”. Deutsche Bank note that the S-1 filing became effective, meaning 24mln warrants are now exercisable, which provides holders the right to buy shares for USD 11.50 and the 53.4mln shares owned by PIPE investors, enables them to be traded on the market. The analyst believes the potential for a portion of these 77mln shares to hit the market could create large technical selling pressure.
PTC Therapeutics (PTCT) and Royalty Pharma (RPTX) announced an agreement to acquire a portion of PTC’s royalty interest in risdiplan for USD 650mln in a one-time payment.
Samsung (SSNLF) is reportedly struggling to improve 5nm process yield, according to Digi Times citing sources. The article notes “It remains to be seen whether unsatisfactory yield rates at Samsung Electronics’ 5nm EUV process may affect the launch of Qualcomm’s next-generation flagship 5G mobile chip series.
Uber (UBER) and Alphabet Google (GOOG, GOOGL) announced a four-year agreement with Alphabet’s unit to use the Google Maps Platform Rides and Deliveries Services; Financial terms were not disclosed.
Yum China (YUMC) named official retail food services sponsor of the Beijing 2022 Olympic Winter Games, also becomes an official sponsor of the Chinese Olympic Committee through 2024-end.

Edit 10:00AM

Additional US equity stories

Walmart (WMT) is restarting talks of a potential sale of its UK supermarket unit, Asda - potentially of note for Tesco (TSCO LN), Sainsbury's (SBRY LN), Morrison's (MRW LN), Marks & Spencer's (MKS LN)
Sorento Therapeutics (SRNE) FDA has cleared the co.’s Abivertinib for Phase Two safety and efficacy study in hospitalized patients with moderate to severe coronavirus.
Pfizer Inc. (PFE) and BioNTech (BNTX) announce early positive update from German Ph1/2 study; generated strong t-cell data; supports and expands upon early results from the corresponding US trial
Crown Castle International Corp. (CCI) - Elliott Management calls upon CCI to outline a five-year plan for its fiber segment on its July 30th earnings call.
Halliburton Co. (HAL) CEO says international business is continuing to be a more meaningful contributor to the company going forward; believes North America production will remain structurally lower in the future. The CEO Expects to see a more disciplined market with stronger operators and

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